Since 1976, Surf Expo has been the must-attend trade show for retailers seeking the latest coastal-inspired brands, products, and trends. As the largest and longest-running watersports and coastal lifestyle event, buyers count on Surf Expo for the freshest finds in resort, boutique, gift and souvenir. It’s where business meets the beach, and connections turn into opportunities. Discover your next bestsellers at Surf Expo, September 4-6, 2025, at the Orange County Convention Center in Orlando, Florida.