the beach and back in West Milford | Local Souvenirs for Your Home Projects

The Beach and Back, founded in 2020, is a female-owned and operated small business inspired by countless summer adventures to East Coast beaches. Based in New Jersey, our brand captures the essence of wide-open blue spaces, sea, sand, and sun.

Our products, inspired by the beach and ocean, are simple yet elegant, designed exclusively by the owner to be beautiful additions to your wardrobe. They layer seamlessly with pieces you already cherish, enhancing your style with a coastal touch. We believe in collecting items that resonate with us through their colors, prints, and textures—things that comfort us or simply make us happy. At The Beach and Back, we hope you return often to find more pieces that bring joy and serve as beautiful reminders of your beach adventures.

Carey, the founder of The Beach and Back, dreamed of creating a brand that resonates with beachgoers. With over 20 years of experience in manufacturing, design, production, and product development, she has overseen brands like Lonna & Lilly, Anne Klein, Nine West, DKNY, Givenchy, Judith Jack, Napier, and more and worked with national retail chains such as Nordstrom, Macy’s, Dillard’s, Bloomingdale’s, Lord & Taylor, JCPenney, Kohl’s, Bealls, Belk, Bon-Ton, and Target.

With a bachelor’s degree in Fine Art and Graphic Design from the University of Massachusetts, Carey combines her professional expertise with her personal passion for the beach. Carey’s dedication and love for the beach are evident in every piece she creates, inviting you to join her on this journey to the beach and back.

Contact us to learn more about becoming a wholesale partner and let us help you build the perfect custom assortment for your store to captivate your customers.